A FIRST-CLASS PROFESSIONAL RESUME WRITER CAN HELP YOU BEAT THE COMPETITION

A first-class professional resume writer can help you beat the competition. In the recession of 2011, he or she will refocus your resume, strengthen it and also "fix"or remove any possible negatives. (Many job seekers still have "red flags" in their self-written resumes.)

But most resume writers are NOT first class and DON'T know enough about marketing you on paper. Certificates in resume writing cannot be a substitute for years of writing experience.

So, what are the skills of a good Professional Resume Writer? Why can he or she write a much better resume than you?

What will qualify a resume writer to assist you? Is a resume writing certification enough? Let's see what skills and experience he or she needs to have.

SKILLS OF A GOOD PROFESSIONAL RESUME WRITER

First, he or she she must have strong analytical skills -- to analyze and discover your skills, strengths, and achievements. These are your VALUE to a picky employer. The writing professional will identify skills that are both transferrable and marketable.

A background that includes career counseling as well as wide experience in the job market will therefore be useful.

To know what skills are required in various jobs and at different levels, a skilled writer needs to read career literature, consult the Dictionary of Occupational Titles and constantly check classified job ads in newspapers and on the Internet. Jobs and job requirements are constantly changing.

In particular, he or she could help you target specific positions by carefully matching up an employer's stated needs with what you are able to offer.

If you lack one or more of those essential requirements, an experienced professional is usually able to suggest other equivalents or items that may fairly be substituted. (This is often the way to "improve" one's formal education!)

Second, a good resume writer knows a lot about the art of presentation.

It is the skilled way in which your information is selected, organized, and presented that will enhance your perceived value and impress the reader.

This also requires a knowledge of resume "cosmetics" and "surgery"-- but NEVER anything unethical. The word, resume means "summary".

Third, a good resume writer must understand how the "buyer" thinks -- those who screen as well as those who do the hiring. Nowadays, Sally the Screener is looking at dozens of resumes daily. Which of your items might be "red flags" or "turn-offs"? To avoid being screened out in seconds, is the first step. But a professional writer must also have the ability to draft your best selling points.

Fourth, a skilled resume writer must know how an effective sales device or marketing tool should be designed and constructed in your particular case. There are no standard resumes. People are not clones. Yours has to be custom-made using your own, unique "ingredients." That's why nearly all resume templates are a waste of time. They WON'T help you to do justice to yourself.

And last, but not least, a professional writer should be able to write good English -- in the language of the employer and not of literature. A good job resume should not include flowery, fancy or exaggerated language. It is a job search tool, not a literary masterpiece.

Why do I mention English last and not first?

Because hundreds of English majors consult with resume-writing professionals -- even graduates with a GPA of 3.9. What they want help with is the specific language of resume writing and how to organize and present their data in the most effective way.

Finally, a good resume writer's best credential is his or her track record of developing hundreds or thousands of resumes that have already helped clients to get HIRED.

What are his or her testimonials or success stories? Word of mouth is usually the best recommendation. [ http://www.winning-resumes.com/testimonials.htm ]

NOTE: It may surprise you that there are highly skilled and successful resume writers who have never bothered to become "certified" as professional resume writers. They don't need to be. Their expert articles and books they've written on the subject of resume writing, their extensive experience of creating resumes and their successes speak more loudly than any certificate!

PLEASE CALL OR EMAIL ME FOR FREE ADVICE.
mattgreene@aol.com
Tel.: 1-718-436-3504

Copyright, 2006-2011 by Matthew Greene. All rights reserved

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GOOD PROFESSIONAL RESUME WRITER,

RESUME WRITER,

QUALIFICATIONS OF A FIRST CLASS RESUME WRITER,

SKILLS OF A GOOD RESUME WRITER,

SKILLED PROFESSIONAL WRITER

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IDEAL LENGTH OF A RESUME IS AN OUTDATED OR STUPID DEBATE

The ideal length of "a" resume is an outdated or even stupid debate. But resume length does matter in a Recession. It is crucial. Why? Because one or two or three pages can make your resume either less or more effective.

There's no such resume as "a" resume -- only your particular resume.

What length of resume will be needed to get interviews in this Recession? This is the same question as asking what length of resume will market you best? At different times and/or stages of your career, either one page or two or three pages will be needed to do justice to your work history, skills and accomplishments.

But in this Recession you should address the employer's needs or TARGET the job ad's requirements in the FIRST 10-15 LINES of your resume. How? In a bulleted SUMMARY. If you don't do this, then your resume will still be very "basic" and you and your resume will be history -- whether one page or two or three. You have only 10-20 seconds to impress a busy reader in a Depression. Where? In the TOP HALF OF PAGE 1 of your resume -- not on Page 2 or Page 3.

THE LENGTH OF YOUR RESUME DEPENDS MAINLY ON YOUR WORK HISTORY, SKILLS AND ACHIEVEMENTS. In this Depression, the correct resume length is crucial because you need a strong resume to compete for fewer jobs.

That's why a recent college graduate who founded and directed a 35-person Crisis Hotline on campus as well as a Women's Clinic, needed to present herself on two pages instead of one. And she also sought a supervisory-level position instead of the usual entry level. She clearly deserved it and was duly hired as a supervisor by Covenant House in New York City.

Other accomplished graduates with research projects to include or businesses they started on campus, may also need two pages but 95% or so of recent college grads will only require a single page, entry-level resume.

MERCIFULLY, THE ONE PAGE RESUME VS TWO DEBATE IS NOW PAST HISTORY. IT ALL DEPENDS. SOMETIMES A STRONG ONE-PAGER WILL BE BETTER THAN A FLIMSY TWO PAGER. BUT NEVER SHRINK THE SIZE OF THE FONT TO 8PT OR 9PT TO MAKE IT ALL FIT ON ONE PAGE. THAT MAKES YOUR RESUME CROWDED AND UNREADABLE. SUCH RESUMES DO NOT WORK!

As you acquire more work experience and achievements, you will "OUTGROW" your entry-level one page resume. And as you add more accomplishments or supervisory/ managerial experience, you will definitely need a two-pager or more.

After 10-15 years, successful senior executives can have three page resumes -- or longer! They'll need the extra length to do themselves justice. Times have changed and longer resumes are acceptable today. But all resumes need to have "eye appeal" and be easy to scan. The main "SELL" must still be in the TOP HALF OF PAGE 1! This is crucial in a Recession.

The "no more than two pages" rule is dead! Global staffing firm Accountemps (www.accountemps.com) periodically surveys hiring managers at the 1,000 biggest companies in the U.S. Ten years ago, 28% said one page was the ideal length for an executive resume. But in the most recent survey, only 7% were still seeking single-page resumes. Indeed, 61% now prefer to get two-page resumes from candidates for management jobs, and almost one-third (31%) said three pages would be fine.

In general, management level employees should try to limit themselves to a two page resume, and executive level employees should try to limit themselves to a three page resume. But, if you need an extra page, so be it.

Your resume is your most important job search tool in this Recession. It is designed to MARKET you effectively to super-picky employers. Try to find out what they are looking for. Then address those requirements in your resume -- IN THE TOP HALF OF PAGE 1. Hit their target and you'll be hired -- even in this Depression.

The next time you hear about any so-called rule of thumb or other half truth about resumes or ideal resume length in this Recession, challenge it by asking: "Who says so?" Any explanation that starts with: "They say that ... " is usually another half-truth or myth about resume writing. You can't afford to listen to the advice of amateurs in a Recession. The blind cannot lead the blind!

mattgreene@aol.com
Tel.: 718 436-3504

Copyright, 2010 by Resume Writer Matthew Greene

Tags:

IDEAL LENGTH OF RESUME IS A STUPID DEBATE,

ONE PAGE RESUME,

IDEAL LENGTH OF RESUME IN A DEPRESSION,

ONE PAGE RESUME,

TWO PAGE RESUME,

THREE PAGE RESUME,

RESUME LENGTH IN A RECESSION,

LENGTH OF RESUME IN A RECESSION,

A LOW COST RESUME MAY HURT AND COST YOU A TON IN LOST EARNINGS

The resume you wrote yourself to save money or the low cost resume service you hired or the resume building software you used may all be costing you a ton -- in missed job opportunities and lost earnings. Your unemployment is also costing you plenty.

Some large resume writing services charge $69. That sounds like a great buy … but if you've considered such a service--keep in mind that a good resume takes me a 3 to 5 hours and I have 24 years experience. Services charging $69 either have to be putting in only 30 minutes on each resume or they've hired writers that they pay $10 an hour ... many such writers have never written resumes or worked with job seekers---their primary qualification being a degree in journalism (I know because many have contacted me to see if I will hire them).

Please check out other services, find out how many resumes each writer has written and ask for testimonials like those on this blog site. That's why a low cost or do-it-yourself resume is often a killer resume which is a very expensive kind of resume!

In the long run, any self-written or low cost or inexpensive or cheap resume that does NOT work, is a very expensive resume. What could you be losing? Please check out the following two newspaper reports:

"The average job search lasts 18 weeks, according to data from the US Bureau of Labor Statistics.

And given that the typical American worker takes home $34,020 in salary, those 18 weeks between jobs add up to a stunning $11,776 in lost paychecks, according to the same data.

That's a harsh realty for most job seekers, who frequently have less than 30 days worth of savings to pay the rent and put food on the table. "

One way to shortcut this stressful job search process is to send out the very best resume possible, because finding a job just 3 or 4 weeks faster with an outstanding resume can put thousands of dollars in lost salary back in your pocket."

WHAT DOES UNEMPLOYMENT REALLY COST YOU?

"$19,000 is what a job search could possibly cost an unemployed person looking to make a $50K salary and $77,000 is what it could possibly cost an unemployed person looking to make a $100K salary. "

WHAT? You didn't expect that? Let me explain.

First, this is obviously not an out-of-pocket cost, but it is wages and money you cannot get back. The general rule of thumb for finding and starting a new job is this - it will take 1 month for every $10K in salary (5 months for $50K job, 10 months for $100K job, etc).

Here is what a prolonged job search could cost in lost wages.

$50K pay = $19,000 lost ($960 per week over 5 months).

$75K pay = $43,000 lost ($1,440 per week over 7 to 8 months).

$100K pay = $77,000 lost ($1,920 per week over 10 months).

Again, these numbers represent lost wages.

But, even as wages and paychecks stop coming in, the expenses of life do not. People still have monthly expenses to keep up with.

So ... If you find yourself unemployed, quickly invest in the job search tools needed to shorten your job search and control lost wages (you can't get it back).

Secondly, you should promise yourself to make that investment in your future.

A highly skilled resume-writing professional has become a necessity today. He or she will give your resume a competitive edge.

To hire an experienced executive resume-writing professional would be a very smart move. He or she will increase your chances of being hired and also shorten the time your job search takes.

Moreover, the process of interacting with someone who has already assisted many others in similar situations, will usually benefit you in many ways. All in all, it may be one of the best and most profitable decisions you will ever make!

Austin Kiplinger, publisher of the Kiplinger Magazine, agrees about the importance of making an investment in your own career: "Look at your career as your primary investment. Keep your earning power at its highest level. The money you spend doing this will return more to you than all other investments you are likely to make. You are your own best investment!"

How much money are you trying to save?

A self-written resume that is plain or weak will NOT get responses. That will cost lost earnings, missed opportunities and time.

Recent college graduates have spent $10,000 to $50,000 on their education and should not risk everything by relying on their own writing skills.For any manager or executive to write his/her own, is madness! It's all about getting a competitive edge on other applicants.

But thousands of desperate job seekers still feel they should create it themselves. They are mistaken! That type of thinking belongs to the 70's and 80's when jobs were plentiful. They will learn the hard way that a cheap resume is a very expensive resume. That's telling it like it is.

Please E-mail or call me for a FREE consultation or price quote.

mattgreene@aol.com
Tel.: 1-718-436-3504

Copyright, 2006-2010 by Matthew Greene. All rights reserved.
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Tags:
LOW COST RESUME

SELF-WRITTEN RESUME,

COST OF UNEMPLOYMENT,

DO-IT-YOURSELF RESUME CAN HURT OR HELP,

WRITE SEVERAL RESUMES WITH DIFFERENT OBJECTIVES ? DEFINITELY!

Should you write several resumes with different Job Objectives? Definitely!

But each resume should also have a suitable Summary that supports or backs up each objective -- to show diferent readers what qualifies you for each specific position. That is the best advice for today's job market.

In the present recession, your resume/s will be used to apply for a shrinking number of jobs. We are in a Buyer's job market and employers are very "picky".

Why do you need to write several resumes? If you fail to address the specific requirements of each position, your entire application will be toast. You'll be screened out in seconds. That's why you'll need to vary your resume and focus it. This will mean more than one version of your resume. In practice, you'll be writing two or three or even more resumes! p>But some well-meaning folks are still suggesting that a single all-purpose resume is all you need. They are dead wrong and out of touch. Such a resume will get you nowhere! You won't be able to pay your rent or mortgage, the gas and the food bills.

Warren Buffet has warned that this recession will be "long and deep".

What about your job satisfaction? In repeated surveys over the past 50 years, as many as 70% have reported not being happy with their jobs or with the choice of careers they made in their twenties. These are very hard times.

You must make a very serious attempt to "sell" or market yourselves. You should be should be trying hard to create a resume that will get into the much smaller "A" pile of "Probables".

The guiding principle is "Sell the sizzle, not the steak." Facts do NOT sell themselves. They have to be marketed. This is what all advertising and promotion tries to do. What are your best "selling points"?

What is the employer's screening process? All employers are entitled to reject you if you lack something they consider to be CRUCIAL to job performance. This is also referred to as competing for a job. After all, WHO IS HIRING WHO?

You should adjust your resumes in order to offer related or equivalent education, skills and experience in lieu of the advertised requirements. This is often possible and it works!

Many resumes also contain "red flags" or other turnoffs that need to be addressed. We all have resume "blemishes" and many talented job seekers won't reach first base until they write one without any negatives.

20 years ago, Dick Bolles in "PARACHUTE" was also concerned that a two-dimensional resume might easily misrepresent and even distort how valuable you might be. He likened poorly written resumes to fun mirror images of the applicant.

Please offer employers the exact KEYWORDS they'll be searching for and are entitled to expect. Either you can or you can't offer these -- or most of them. Their machine not only rejects -- it also SELECTS.

Employers are entitled to specify which of their REQUIREMENTS are essential (must have's) and which are merely desirable (would be a plus or preferred). Why not address their needs? Their human and OCR screeners will be briefed or programmed accordingly. This process is perfectly fair.

The Scottish poet, Robbie (Auld Lang Syne) Burns gave us sage advice when he wrote:

"O would some Power give us the gift
To see ourselves as others see us."

Our own Clint Eastwood has given us a valuable piece of advice: "A man must know his limitations."

Stop for a moment to question your own resume writing and presentation skills? How well can you create a resume? How did you manage to learn to be so objective about yourself? How were you trained to analyze all of your own skills and strengths? Where did you acquire the language of skills? Where did you learn the art of self-marketing and resume writing? (There's no Self Marketing 101 course available and resume writing has more in common with promotional literature and advertising copy than with English 101.) What has convinced you that you do have an effective resume and cover letter? The awful truth is that many, if not most self-written efforts DON'T seem to work too well.

Believe me, all of your "ingredients" CAN be used to develop a creative, one-of-a-kind resume and cover letter. Much can be incorporated. Yes, it may not capture the entire you in all of your amazing richness. But you should be able to find a skilled writer who can present your talents on paper and knock the employer's socks off. Unless, of course, you are still subscribing to that very old-fashioned notion that you should be designing and constructing your own resume. What would qualify you to do that effectively in a tough job market? Your writing skills? This is seldom enough.

What you need to create is an effective marketing document that "sells" your value -- NOT your father's resume.

Hundreds of Harvard, Chicago, Dartmouth and other graduates with a GPA of 4.0 in English have given up trying to write their own resumes . They came to the realization that resume writing is a specialized form of self-marketing that requires the help of a suitably trained professional writer who can do justice to your worth or value on paper.

[Good writing skills, perfect English, grammar and spelling are NOT the only things you need to create a good resume or cover letter. I have often heard job seekers say something like: "Matthew, I can write term papers, reports, a feature article, a speech or even a short story. But my job resume is something else. What should I include? What can I safely omit? What must I emphasize or highlight? How do I focus it? What is the best format for me to use?" And so on. Important decisions need to be made and a knowledge of good English and writing skills are only the basics! Click here: Resume questions & answers: [[ http://www.winningresumes.com/best_way_to_advance.htm ]

Resumes are very important job search tools. How else must employers cope with and reduce the flood of applicants? They can't possibly interview everyone and we are not yet ready for job selection by computer.

When we have the blessing of full employment again by the year 2028 or so, all employers will roll out the red carpet for you. You won't need a resume at all. In fact, you won't even need to persuade any recruiter how qualified you are.

But, until that very happy day, we will be in a painful BUYER'S JOB MARKET with employers holding most of the cards.

Fortunately, talented resume writers do have the OBJECTIVITY and skills that most job seekers seem to lack. It is never easy to write about one's self.

Nothing sells itself. Not even what accomplished job seekers have to offer.

A resume is your "PERSONAL-SALES-REPRESENTATIVE-ON- PAPER" writes John Lucht. Many other gifted and talented job seekers are also competing to open the same doors as you are. You cannot be exempted from such competition in a BUYER'S MARKET.

Your job resume is still your most important job search tool. The only way you can avoid having to submit a resume to an employer who is a perfect stranger, is if you are personally known to the person-with-the-authority-to-hire or if your father or uncle or friend owns the corporate ladder or if someone owes someone a favor and you can be the lucky beneficiary. Or if you have managed to discover or uncover an urgent vacancy in the unadvertised job market.

But the overwhelming majority of job seekers, will have to create a few different resumes. These will be optically scanned by machine or screened by a human reader.

Those "experts" who pooh-pooh the value of resumes in the hiring process, tend to be those who have never needed one. They are NOT helping the tens of thousands of desperate job seekers struggling with a resume that does not work, and who can easily be helped to be more successful. That is what first class resume writers do all of the time and they have the testimonials to back this up.

it is a well-known fact that the best qualified applicant does NOT always or even necessarily get hired. Rather, it is often the candidate with the best or most impressive resume.

The awful reality is that many creative geniuses or highly gifted individuals DO NOT MAKE IT TO FIRST BASE. Without professional help, those "great", talented but unsuccessful job seekers may need to write sad Blogs of the type: "Father, forgive them for they know not what they do." This is the language of quitters and losers. Donald Trump will probably agree.

Let's hope they are not the innocent victims of half-baked resume advice found in many of those amateurish off-the-wall blogs.

Will the anxious majority of job seekers, please note. This Bud's for you.

mattgreene@aol.com
Tel.: 718 436-3504

Copyright, 2006-2009 by Matthew Greene. All rights reserved. .

Tags:

WRITE SEVERAL RESUMES WITH DIFFERENT OBJECTIVES ,
TWEAK YOUR RESUME OBJECTIVE,
FOCUSED RESUME IS CRUCIAL,
ADDRESS EMPLOYER'S SPECIFIC REQUIREMENTS,
TARGETED RESUME FOR A RECESSION,

IF JOB TITLES IN YOUR RESUME DON'T FIT OR MATCH JOB ADS

Do one or more of the job titles in your resume "fit" or closely match the job advertisement for a position you are applying for? Nowadays, a matching job title is often a MUST! If not, your application is toast! That's the awful reality in a recession which is buyer's job market where employers are holding most of the cards.

To a busy recruiter scanning your resume, job titles are an immediate giveaway. Your present and previous job titles are among the first things recruiters look at. Thus, in only 10 seconds, those titles can create either a positive or negative perception of you! Why?

Because employers believe that if you have one or more job titles just like or similar to the position you are applying for, you will also have the experience they want to hire. They're looking for a good "fit".

Start to address this serious problem as follows: At the top of your resume, try to E-X-P-A-N-D your Job Objective to cover a number of job titles or job descriptions that are being advertised in 3-4 job ads in your field. For example, in the field of corporate training, you should write a LONG HEADLINE as follows: Corporate Trainer / Training Facilitator / Training Specialist / Learning Specialist . Now try to back this up in a bulleted Summary section that includes about 7-10 items of related education, training, experience, technical skills, achievements, and supervisory or management skills.

[Career changers can only offer TRANSFERABLE SKILLS -- NOT matching job titles in the "Work Experience" section of the resume. Instead, they have to offer UP FRONT, a bulleted SUMMARY OF QUALIFICATIONS that includes all of their related experience and transferable skills. Please see my post on CAREER CHANGE RESUMES, dated April 2009.)]

But never exaggerate your job titles or tell lies in your resume. You are NOT permitted to change your job titles to suit a job ad -- unless you can legitimately and honestly claim to have done that work and that the actual job title you were given is inaccurate, unfair and should be adjusted. Believe it ot not, there are many, many such cases.

In a recession, desperate job seekers often try their luck. Unfortunately, a previous job title like Owner or President or CEO will be too big (overqualified) for a position such as Office Manager and "Accounts Payable Clerk" may not be enough for such a position (underqualified). Both titles will be a bad "fit". The CEO will be asking for a bigger salary than the employer is willing to pay, may get bored quickly and even quit. The Accounting Clerk is not "ready" and may need to be trained to manage an office and staff. (Company presidents who apply for junior-level jobs are the first to be screened out! HR people don't need all of their skills and experience.)

When are you permitted to adjust a job title? For example, if you are a Secretary seeking advancement to Administrative Assistant, does your job title still read "Secretary" (so that the employer can pay you less)? What a recruiter would like to see in your resume is: Secretary/Administrative Assistant. If you can you honestly claim to have performed administrative tasks or special projects, then you can ADD /Administrative Assistant to the job title and improve your chances. (Note: By recording both job titles, you'll be covering yourself if your previous employer is contacted for a reference or to confirm what you did.)

If you seek a supervisory or management-level position, have you worked at or near that level before? Can you fairly record your present or previous job title as "Actual Job Title /Assistant Supervisor / Acting or Temporary Manager"? You may safely write this if you have substituted or "pinch hit" for your supervisor or manager or boss during his or her absences from work, including illness and vacations. This will make you look more senior and more "qualified" for the position advertised.

The suggested ADDITION of a job title similar to the one you are applying for (actual title plus additional job title) gives employers what they want to see. Do it. It works.

Here is a typical scenario of how unsuitable, inaccurate and and unfair job titles are often given by employers who don't know what suitable job title to give you and don't even care about what you'll have to record in your job resume:

Peter V. wrote as follows: "The job title I was given by X company was "Manager of I.T. Network Services" but I subsequently had very little to do with network services. Instead, I managed many Oracle projects. So I repeatedly asked to have the title changed to "I.T. Project Manager." After 18 months, my boss finally agreed that I had managed every Oracle Project in the company. But he never put the paperwork through.

"So, I finally spoke to the HR person who developed the job descriptions and metrics for every position in the company. But, he didn't or couldn't help.

"After leaving the firm, I talked again to my boss and he agreed to support my claim that I had been a Project Manager. In my resume, I record my "adjusted" title as: "Oracle ERP Systems Project Manager". This is an accurate description of what I actually did and it is fair to me. I am NOT deceiving anyone."

Exactly. This is what job seekers sometimes need to do when employers are simply unfair and uncaring. Thousands of job seekers can tell a similar story.

So, are your present and previous job titles different from what you're applying for? Look at your Job Objective and then at your last two or three job titles? Do they look "right"? If your previous job titles sound too different, you must find or "invent" more acceptable ones that will look "right". This is often necessary when a military person has to translate his or her job titles into civilian language, when anyone seeks to move from the public to the private sector, and so on.

Exaggerated or overblown titles are sometimes given in smaller firms (because titles are cheap). For example, "Director of Marketing" in a 5-person company. This should be "downsized" and the strange titles in larger companies may need to be reworded and even "upgraded". And what does GS-9 or GS-11 mean in the private sector? You may need to change such a government title to "Senior .. Whatever."

Finally, instead of presenting a variety of job titles that might look like a fruit bowl, try to shape or adjust a few of them so that your resume can have a focused look that employers want to see. But you need to do this honestly and fairly. (You might even have to omit a job or two. That will be the subject of another post.)

The entire subject of "tampering" with any job title that a previous employer gave you, may seem to be less-than-truthful. Not so, if it is justified. The job title given to you by a particular employer, refers to your position within the hierarchy or pecking order in that company. It defines who you report to and how much you should be paid, but it seldom describes what you really do! The title can be downright unfair and not do much for you in your job resume. But most employers couldn't care less about that!

Please E-mail or call me for a FREE consultation or price quote.

mattgreene@aol.com
Tel.: 1-718-436-3504

Copyright, 2006-2010 by Matthew Greene. All rights reserved.
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Tags:
JOB TITLES IN A RESUME

ADJUSTING JOB TITLES,

UNFAIR JOB TITLES ,

JOB TITLE

ADJUSTING JOB TITLE,

UNFAIR JOB TITLE ,